Outback - The Queen comeback!
Agency: Ampfy
Art Direction: Lais Eposito
Copy: Luisa Panza
Creative Direction: Luiz Gimenez (Libra)
Art Direction: Lais Eposito
Copy: Luisa Panza
Creative Direction: Luiz Gimenez (Libra)
A Royal Cheese Ribs, one of Outback’s most iconic and beloved rib dishes, was making its long-awaited comeback to the menu. And true to its name, it reigns supreme when it comes to Bold Flavour — juicy, indulgent, and impossible to ignore.
To celebrate the return of this queen, we teamed up with none other than Gretchen, Brazil’s undisputed queen of memes and one of the country’s biggest internet icons.
